How to Use a Vision Board to Grow Your Business

(Photos by @ariel.britney)

Vision boards aren’t just for personal goals and dreams.  

You can create vision boards to help spark inspiration and drive you towards business and career goals as well. 

It might come as a shock, but vision boards are tools commonly used by business owners and entrepreneurs. Using a vision board regularly helps these business owners and entrepreneurs conquer the next milestone on their business journey(s). 

It’s true! In 2016, former Forbes contributor Eilene Zimmerman wrote an article titled Survey Shows Visualizing Success Works. In that article, she shares details on a survey study done by TD Bank. 

“TD Bank surveyed more than 1100 people and 500 small business owners nationwide in December and January to learn about their “visualization practices.”  Images can be powerful, and this survey found that people who imagine their financial and business goals are more confident they will achieve them than people who don’t.”  

Zimmerman continues saying, “Those who create a vision board (or a less formally organized collection of images and photos) that relate to their goals are almost twice as confident they’ll achieve them than those who don’t visualize their goals in some way. Sixty-seven percent of those surveyed believe that pictures of their goals will improve the odds they will achieve them.”

Here’s some of the data that survey yielded:

  • Almost two-thirds of small business owners believe that visualizing goals helps them map and develop their business plans.
  • One in five small business owners used a vision board or other visual representation when starting their business; 76% of those business owners said that today their business is where they envisioned it would be when they started it.
  • Eighty-two percent of small business owners that used a vision board from the get-go reported that they have accomplished more than half the goals they included on that board.

So how can you use a vision board to grow your business?

Here’s our recommended plan:

Step One: Define your goals.

Take a sheet of paper and write down your business goals and dreams. Don’t be afraid to include timelines to encourage you even more. Also, include what the mission of your business is.

Step Two: Create your vision board. 

Each vision board should have a clear intention of its purpose. For example, if cutting down on soda is a goal of yours, you wouldn’t cover your vision board with soda visuals. Instead, you’d cover your vision board with things that would help you forget about soda like a stack of La Croix boxes and your favorite healthy snacks. 

Pro-tip: Including empowering words and quotes can amplify how motivational your vision board is. The Vision Board Planner includes a variety of empowering words, phrases, and stylized quotes that you can use. 

Step Three: Visualize frequently

The last thing you want to do is put your vision board in a closet and forget about it. Your vision board should be one of two things:

  • Easily Viewable
  • Easily Accessible

You can create your vision board on poster board, but for maximum effectiveness in visualizing, why not make your vision board easy to travel with? The Vision Board Planner has blank pages that’s dedicated space for your vision board creations. This makes it easy for you to carry your dreams and visualize on-the-go or even at home in a comfortable space.

Once you pick your medium and create your vision board, spend at least 15 to 30 minutes each day with it. Let the gears in your mind shift with continued visualization. 

With these goals and aspirations at the forefront of your mind, you’re more likely to achieve them. 

If you have any questions, don’t be afraid to reach out to us! We’re here to help. For more tips, make sure you’re signed up for our newsletter at and check out our other pro-tips and planner walkthroughs at the blog section of our site! Questions or comments? Drop a line below!

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