If you’ve been following Lovet for a while, you may have noticed a new name starting to appear lately: House of Lovet.
I wanted to share what that means, because this isn’t a sudden rebrand or a completely new company. Lovet Planners is simply evolving into House of Lovet, and in many ways it feels like the brand has been growing toward this moment for years.
When I started Lovet back in 2019, the idea was very focused. I was fascinated by the way writing things down can completely change how you see your life. Journaling, vision boards, reflection…those quiet moments where you pause long enough to ask yourself what you actually want instead of just moving through the day on autopilot.
Lovet Planners began with tools designed to help women slow down, think intentionally, and start shaping their lives more consciously. The journals and vision board kits were meant to be a starting point for that process. A way to take your ideas, dreams, and goals seriously enough to actually put them on paper.
What I didn’t fully expect was how deeply people would connect with that experience.
Over time, Lovet started to become more than a planner brand. The conversations that grew around the brand were about curiosity, creativity, and perspective. Women were using the journals to reflect on their lives, rethink what they wanted, and reconnect with parts of themselves that often get pushed aside in the noise of everyday life.
At the same time, my own creative work was expanding.
I started creating artwork inspired by the same ideas that kept showing up in journaling and reflection. Pieces about perspective, courage, curiosity, and the strange way life unfolds when you start trusting your own instincts a little more.
Eventually that creative work started to take new forms.
There were Lovet Vision Charms, small symbolic pieces people attached to journals or wore as reminders of the intentions they were holding in their lives. There was Lovet Letters, my monthly creative ritual where members receive an original art print along with journaling prompts and reflections designed to spark curiosity and creative thinking.
Slowly, without really planning it, Lovet had grown into something much bigger than planners.
The journals were still part of the story, but the brand had expanded into a creative world that included artwork, symbolic objects, and creative rituals that people could return to again and again.
At a certain point, calling the brand Lovet Planners started to feel a little too small for everything it had become.
That realization is what led to House of Lovet.
The name reflects what the brand actually feels like today: a creative house where different kinds of work live together. The charms, the artwork, the journals, the creative rituals, and the ideas that continue to grow out of the studio all belong to the same world.
Instead of being centered around a single type of product, the House is built around a set of ideas.
Curiosity.
Creativity.
Individuality.
Meaning.
At the center of those ideas is something that has been part of Lovet from the very beginning:
Joy is rebellion.
Not rebellion in a loud or dramatic sense, but the quieter kind that happens when someone decides to trust what they love and live more honestly as themselves. When you follow your curiosity instead of ignoring it. When you stop shrinking parts of yourself to make other people more comfortable.
That philosophy has always been the heart of Lovet.
House of Lovet simply gives it a bigger home.
Over the next little while you may still see both names in different places as the transition happens. Some pages and links will continue to live under Lovet Planners while the brand gradually shifts over to House of Lovet.
But moving forward, the creative work will live inside the House.
The planners, charms, artwork, and Lovet Letters aren’t disappearing. They’re simply becoming part of a larger creative world that reflects what Lov
et has grown into over the years.
If you’ve been part of the Lovet community since the early days, thank you for being here through every stage of this journey. Watching how people have interacted with the brand over the years is actually what helped shape where it’s going now.
And if you’re discovering Lovet for the first time, you’re arriving at a really exciting moment.
This next chapter is just beginning.
Welcome to the House of Lovet.
Xx
Sayeh B.